The FIVE Founder Operating System

FIVE

Founder Operating System · Laurie Drummond

"You're busy doing everything.

Results don't match the effort. Sound familiar?”

Laurie Drummond, Business Mentor

Join the Founding Cohort April 2026

Limited spots. Founding member pricing.

First cohort only.

Sound familiar?

You’ve been at this a while.

And you’re still not where you want to be.

You've been at this a while. You've tried different offers, different platforms, different strategies. Some things worked a little. Most didn't stick.

And now you're stuck in a cycle you know too well. You change direction when things go quiet. You second guess your offer, your pricing, your positioning. You're doing everything yourself and still not moving forward.

You're not a beginner. But you're nowhere near where you want to be. And that middle ground is the most frustrating place to run a business from.

Here's what's actually happening.

You have the drive. You have the talent. You're probably leaving money on the table right now and you know it. But nobody has ever helped you build the structure that makes it all click.

Late at night you're Googling things like how do I get people to trust me, how do I create an offer that actually sells, how do I make money without a massive audience, and honestly, is this even worth it.

It is worth it. You just need a system. And that's exactly what FIVE X installs.

The Framework

A 12-week Founder Operating System. Five layers.

Built in sequence.

FIVE X is a working framework that installs the five layers every business needs to generate consistent revenue and grow, in the right order, with the right support.

Five pillar cards

Foundation

Get clear on who you serve, what problem you solve, and how you’re positioned. Without this, everything else is built on sand.

Income Engine

Design an offer that actually sells. Get your pricing right. Build a revenue model that works for your life and your goals.

Visibility Engine

Stop being the best kept secret in your industry. Build a content and lead generation strategy that gets you seen by the right people, consistently.

Execution Systems

Install the operational rhythm that turns visibility into revenue. Sales structures, financial tracking, and a weekly founder rhythm that keeps you moving.

Expansion

Once your foundations are solid, grow beyond your immediate network through partnerships, collaborations, and strategic opportunities.

What you get

Everything you need to

build properly.

Fortnightly live group calls with Laurie. Working sessions, not lectures. Bring your real problems. We solve them in the room. Hot seat coaching, straight talk, no fluff.

Full portal access to the FIVE curriculum. Frameworks, tools, and templates mapped to each stage. Work through it between calls and arrive ready to implement.

Guest mentor sessions. Specialists brought in at the right stage. A visibility expert during V. A finance expert during E. People who have done it, not just studied it.

A community of operators.

Women at the same stage, doing the work, holding each other accountable. The Sisterhood energy that makes hard things feel less lonely.

After your 12 weeks, stay in the room.

Continue with the monthly membership at AED 750 per month. Keep the momentum, keep the community, keep building.

Is this you?

FIVE is built for women who are done waiting for the right time.

FIVE X is for you if:

You're juggling everything and your business still feels like a side hobby

You keep changing your mind on your offer, your pricing, your positioning

You're doing all the things but nothing is really sticking

You suspect you're leaving money on the table but don't know where

You want to grow but you have no real system to grow from

You'd love support and someone to share the load with, even just a community who gets it

FIVE is not for you if

You're happy where you are and not looking to grow

You want someone to do it for you

You're after motivation and inspiration content

You're not ready to look honestly at your business and make changes

Your mentor

Direct. Practical.

In your corner.

I know what it feels like to be the woman I'm describing above. I've been her. And I've spent seven years helping women just like her find the system that changes everything.

I’ve spent nine years mentoring women in business. Not coaching them to think positively. Actually sitting in it with them, looking at their offers, their positioning, their revenue, their mindset, and telling them the truth about what’s working and what isn’t.

The women who got results weren’t the ones with the best ideas. They were the ones who finally got a clear operating system and actually followed it.

That’s what FIVE X is. Everything I’ve learned about what actually moves the needle, built into a framework you can install in your own business in 12 weeks.

I’m direct. I’m practical. I don’t sugar coat. And I will back you harder than you back yourself until you learn to do it properly.

If that sounds like what you need, you’re in the right place.

What to expect

What changes in 12 weeks.

You stop changing direction every time something doesn't work immediately

You have one clear offer at a price that reflects your value

You know exactly who you're talking to and what to say to them

You have a simple system for generating leads consistently

You're making sales decisions from a place of confidence not desperation

You feel like a founder, not someone winging it and hoping for the best

Not just motion. Real momentum.

Questions

The things people actually

want to know.

When does it start?

The founding cohort kicks off 1 April 2026. After that, cohorts run in July and October. If you miss this one, you can join the waitlist for July.

Is this live or pre-recorded?

The calls are live and fortnightly with Laurie. The portal curriculum is yours to work through at your own pace between sessions.

What if I can’t make a live call?

All calls are recorded and available in the portal within 24 hours. You won’t miss a thing.

What stage do I need to be at?

If you have a business idea or an existing business that isn't performing the way you want, you're exactly who FIVE X is built for. You don't need to be at a certain revenue level. You need to be ready to do the work.

What happens after the 12 weeks?

You’re invited to continue with the monthly membership continuation option at AED 750 per month to stay in the community and keep building with ongoing support.

Is this only for women in the UAE?

Absolutely not. FIVE is a global online programme. Women from anywhere in the world are welcome.

What if I join and it’s not right for me?

Reach out to us at [email protected] and we’ll have an honest conversation. We’d rather sort it out than have you sitting in something that isn’t working.

Investment

Your founding member place.

April 2026.

AED 4,500

Founding member pricing.

First cohort only.

AED 1,650

per month across three months.

After the founding cohort this investment increases. The founding member price will not be repeated. Full portal access, fortnightly live calls, guest mentor sessions, and a community of women building alongside you, from day one.

Join the Founding Cohort Now

You’ll receive a welcome email from us within 24 hours of payment with everything you need to get started.